Ever since moving images were created, they have enthralled the human mind. From screen to television and now to your mobile app, videos rule the world. Today, there are many video production company in Delhi because there is an ever-increasing demand to make videos. From corporate offices looking for in-house training videos to companies looking to advertise their merchandise to content creators streaming their online content, everyone wants to make a great video. So, if you have always been interested in video and film production services, here is a brief guide to this fascinating world.
Different Kinds Of Video And Film Production
Let’s start with what kinds of videos are a production house in Delhi generally makes. Broadly, they are categorized as:
- Promotional video: As the name suggests, this kind of video is made to promote something. It can be anything from a product, an event, a new project, or a service. They are more cost-effective than ads and can easily spread the information the company wants to say.
- Customer testimonials: This is a very important segment that is fast gaining popularity because when posted on a company’s website, people have more chance of knowing about the good services/products provided by the company, rather than the old written ones.
- Training videos: This kind of corporate videos in Delhi is now essential for all companies who need to train their employees. It is much cost-effective than hiring a full team of people to train new employees. Plus, if the company has multiple offices, the videos can easily be sent from one location to another.
- Television ads: This is something everyone knows about video and film production services. It is one of the most powerful media presents today and ever since it was introduced, has shaped our society. Some ads have truly become legendary and symbol of a generation while others became so notorious that the companies had to suffer from them! Television ads can be anything from a small jingle to a short film; the price depends on when it is being shown as some slots are priced higher than others.
- Online ads: With the popularity of YouTube and other streaming platforms, and other social media sites, the preference of companies is now shifting more to online ads over television ads. The difference between the two is that online ads are often interactive, i.e., audiences are often asked if they like to share their email or other details.
- Viral videos: There are some videos that are naturally shot and then become popular very quickly and dubbed as “viral video”. But increasingly, there are requests from content creators to make viral videos. The main thrust of such videos is how captivating they are; otherwise, people won’t be interested in forwarding them or sharing them.
- Web-based video: YouTube and other streaming services started as a platform for amateurs to share their hobbies, life, and interests. But today it is a multi-million-dollar industry and companies are coming up that are specializing in creating content for these platforms (like how-to videos or hack videos). Even content creators in Delhi who used to shoot on their own in the earlier days are preferring to hire video and film production companies to make their YouTube and other platform videos.
The making of the video involves multiple steps and teams. There will one team to provide the concept of the video, another for gathering information that will make that concept a reality while another to write the actual script. Another round of jobs involves finding the people (if the video requires people). If they are not actors, then they need a bit of training before they can face the camera. Then comes location selection and only after that can the video production company actually start shooting the video. The services of the company are not over with the shooting; then it comes post-production works like voice-over, music and sound effect, digitizing, and finally editing. Only after that, the videos are presented to the clients in various formats.
Video production services and film production differ significantly from one another. Unfortunately, many producers take these differences for granted and end up with shoddy productions. Thanks to this blog, I learned more about the differences between video and film production to make the most informed decision possible. After all, a video is not just a collection of clips you edited together. Instead, it should be a cohesive piece that conveys a clear message. Know more at Bravesite and Wikidot.
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